At Canvas, our digital health pricing model is built around the concept of "Monthly Active Patients." Using Monthly Active Patients provides a predictable and incentive-aligned structure for growing digital health organizations with team-based, developer-enabled care models.

Let’s dive into what Monthly Active Patients-based pricing entails and the unique benefits it offers.

What Is a Monthly Active Patient?

A patient is considered an Active Patient during a billing period (calendar month) if that patient has either a new timeline entry or an update to an existing timeline entry. What's a timeline entry? An office visit, home visit, virtual visit, phone call, lab result, message — everything you would expect to represent activity in the patient's medical record.

This definition ensures that only patients actively receiving care during the billing period are counted toward your costs. This flexibility means your pricing is directly tied to your care delivery, ensuring you're only charged when actual patient encounters are documented.

The Benefits of Monthly Active Patients-Based Pricing

Here are three key reasons why this pricing model is ideal for digital health organizations:

  1. Designed for High-Growth Organizations Monthly Active Patients pricing means your cost scales in line with your revenue growth. As your organization grows and serves more patients, your effective per-patient cost comes down and Canvas becomes more cost-effective.
  2. Built for Team-Based Care Unlike traditional pricing models that charge per user, we understand that modern care is delivered by teams of professionals. Monthly Active Patients pricing allows for unlimited users at no additional cost, making it easier for care teams to collaborate without the worry of increasing software expenses.
  3. Developer-Enabled Care Delivery We believe that innovation in healthcare delivery comes from integrating technology seamlessly. That's why our Builder and Enterprise plans include dedicated development environments and unlimited access to our FHIR-based API and the Canvas SDK. Whether you're integrating third-party applications or building your own custom features on top of Canvas, you won’t face extra charges for these competitive advantages.

Monthly Active Patients-based pricing is Canvas Medical’s way of supporting growing healthcare organizations with a flexible, scalable, and predictable pricing model. It fosters innovation, team collaboration, and efficient care delivery, ensuring that your costs are aligned with patient engagement and outcomes, not just software usage.